The custom landing page for this promotion. The main calls to action were to encourage the reader to fill out the partnership form at the bottom. The "We're your partner 24/7" section wouldn't appear unless the "Learn More" button was clicked.
This is the email series which directed to the landing page.
The primary goal and main CTA was to encourage the customer to visit the landing page where they would learn about the values of becoming a partner with Lennox with by confirming their contact information. The incentive to do so was a 10% off coupon.
The secondary messaging was to encourage a purchase.
This was done by promoting current specials, product assortment, and/or clearance.
In-store customer journey step 1: Exterior window clings
In-store customer journey step 2: Floor decals in every isle
In-store customer journey step 3: Point-of purchase counter mats.
Not only do these mats provide the customer with enhanced information, they also provide the sales associate with key talking points. In addition to the design, I was responsible for all copy / information.
In-store customer journey step 5: Exit signage
